Sherwood Stereo Magazine Ads
These ads for Sherwood car stereos feature an unconventional layout. A typical ad has the headline at the top, then the visual art or photo, then the body text, then the logo at the bottom. These ads use size, rather than vertical order, to lead the viewer to the most important elements in the ads.
Meguiar’s Car Wax Ad
This ad is a half page ad with a seldom used "Island" page placement. The shape of the ad reflects the shape of the packaging. A small crane was used in the photoshoot to get a straight down view of the car’s hood. I added the clouds to the hood using Photoshop. This half page ad has the same impact as a full page ad.